#1
goodwill n. [
good will] (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
. wn #2
goodwill n. [
good will] the friendly hope that something will succeed
. wn #3
goodwill n. [
grace, good will] a disposition to kindness and compassion; "the victor's grace in treating the vanquished"
. wn