#1 goodwill n. [good will] (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets). wn
#2 goodwill n. [good will] the friendly hope that something will succeed. wn
#3 goodwill n. [grace, good will] a disposition to kindness and compassion; "the victor's grace in treating the vanquished". wn
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