definition of
good will

[1] #1 good will n. a disposition to kindness and compassion; "the victor's grace in treating the vanquished". wn

[2] #2 good will n. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets). wn

[3] #3 good will n. the friendly hope that something will succeed. wn