definition of
goodwill

[1] #1 goodwill n. [good will] (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets). wn

[2] #2 goodwill n. [good will] the friendly hope that something will succeed. wn

[3] #3 goodwill n. [grace, good will] a disposition to kindness and compassion; "the victor's grace in treating the vanquished". wn